Oh, to breathe in the salty sea air, walk atop power-soft sand, bask in the pebbled coves, and plunge deep into the turquoise waters of Marseille. Virginie Viard envisioned just this as she set the stage for Chanel’s Cruise 2025 collection in the vibrant port of Southern France—a city synonymous with daydreams, freedom, and reverie. Far from the Hollywood glamor of last year’s Cruise collection, this season becomes a deep-sea adventure featuring diving hoods, relaxed tweeds, sharp denim, and ultra-sporty one-piece swimsuits.
Ever since becoming Chanel’s creative director, Viard has appealed to the Millenial and Gen Z consumer with vintage-inspired, and at times, cheeky collections that breathe even more life into the French Maison. And this season is no exception, animated by Marseille’s seaside and a creative synergy of cultures to bring an ultra-chic and contemporary twist on classic beachwear. Here, CR explores the key themes and takeaways to know from Chanel’s Cruise 2025 collection.
