5 Key Takeaways From Gucci Cruise 2025 – CR Fashion Book

“Fashion design is a means to study, explore, interpret. After having expressed my ideas of desirability and sensuality, this is another piece of me, more romantic, more contradictory,” said De Sarno in the show’s notes. “I like taking something that we think we know and breaking away from its rules, taking it as far as it can go, without ever distorting it. Bringing it towards its opposite and finding harmony.” This season, De Sarno delves deeper into his exploration of dichotomy, examining how contrasting elements can engage in dialogue to craft a more nuanced product. Balancing elements of workwear, salon, and streetwear, De Sarno’s Cruise 2025 collection merged various contrasting elements within each look. Think baggy jeans embroidered with beaded fringe paired with a crisp white button down and delicate organza dresses styled with edgy leather jackets.