“Every act of creation is first an act of destruction,” a quote from Pablo Picasso, headlined the show notes for Proenza Schouler’s Spring/Summer 2025 collection—a poetic homage to the cyclical nature of fashion’s ever-shifting pendulum. In the historic New York Mercantile Exchange building in Tribeca, Creative Directors Jack McCollough and Lazaro Hernandez brought Picasso’s words to life through the design ethos of their Spring/Summer 2025 collection, exploring the tension between deconstruction and renewal, and redefining beauty through the art of reconstruction after reduction. It was a thought-provoking start to New York Fashion Week, raising the question: How do designers cultivate a distinct brand identity while continuously pushing the boundaries of innovation each season?
After streamlining their collections in recent seasons, McCollough and Hernandez sought to shift the pendulum for Spring/Summer 2025, embracing bolder character through color choices, dynamic prints, and architectural structure. The result? A fresh sense of whimsicality, reimagined through Proenza Schouler’s discerning minimalist lens. Below, explore five key takeaways to know from Proenza Scholer’s Spring/Summer 2025 collection.
5 Things To Know About Proenza Scholer Spring/Summer 2025
