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A Fresh Chapter From the Brand

Natalia Vodianova with a reflective pose for the Chloé Portraits 2024 campaign.
Natalia Vodianova with a reflective pose for the Chloé Portraits 2024 campaign. Photo: David Sims

In a striking homage to the enduring spirit of Chloé, creative director Chemena Kamali introduces her inaugural campaign, Chloé Portraits for 2024, with a series of images that celebrate past house faces as well as new ones.

Captured through the lens of photographer David Sims, the portraits are a celebration set in the heart of Paris, featuring muses Natalia Vodianova, Jessica Miller, Fei Fei Sun, and Ornella Umutoni. The series is set to expand with the inclusion of icons Jerry Hall and Liya Kebede, whose features will continue the story.

Chloé Portraits 2024 Campaign

Chloé Portraits 2024 ad captures a windswept moment with Fei Fei Sun wearing white lace.
Chloé Portraits 2024 ad captures a windswept moment with Fei Fei Sun wearing white lace. Photo: David Sims

Each image is a canvas showcasing the fluidity and grace of billowing silhouettes, the whisper of lightweight ruffles, and a palette of delicate colors that are as much a signature of Chloé as the women who wear them.

Kamali’s vision for Chloé is not only seen but felt—each garment is a statement of refined elegance, a balance between the luxury brand’s storied heritage and the forward thrust of modern high fashion.

Serenity in motion for Chloé Portraits 2024 campaign featuring Ornella Umutoni.
Serenity in motion for Chloé Portraits 2024 campaign featuring Ornella Umutoni. Photo: David Sims

This is further shown in the redesigned logo, a refined rendition that symbolizes the brand’s evolution while staying true to its roots.

As the fashion world’s eyes turn to the upcoming winter 2024 collection, these portraits serve as a prelude to the designs set to grace the runways of Paris Fashion Week on February 29th.

Chloé Portraits features Jessica Miller in a billowing silhouette against the Paris skyline.
Chloé Portraits features Jessica Miller in a billowing silhouette against the Paris skyline. Photo: David Sims

Echoing Kamali’s own words about the essence of the Chloé woman, the portraits feature muses that are effortlessly powerful, stunningly beautiful, and truly free.

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