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A revival of 50s chic

Dior Fall 2023 campaign
Dior debuts the Fall-Winter 2023 campaign. Photo: Brigitte Niedermair

Dior’s Fall-Winter 2023 campaign invites us into a world where classic silhouettes meet contemporary fashion sensibilities in a wonderful tribute to the spirit of the 1950s. The collection’s creative director, Maria Grazia Chiuriturned her sights on the influential women of that iconic decade – Édith Piaf, Catherine Dior and Juliette Gréco.

Dior Fall/Winter 2023 campaign

With the Pre-Fall 2023 collection’s homage to India and the sunshine vibe of Dioriviera 2023, the brand now strikes a balance between the nostalgic and the contemporary. This journey in the past year has been immortalized in a campaign shot by the photographer Brigitte Niedermair.

Dior Winter 2023 cocktail dress
Dior showcases a cocktail dress in its Fall-Winter 2023 ad campaign. Photo: Brigitte Niedermair

Dior Fall 2023 images come to life against backdrops drenched in jewel tones – ruby, emerald and blue – that highlight the dark elegance of the models. Leopard and houndstooth motifs bounce across coats and long skirts, while metallic threads shine on cocktail dresses.

Classic silhouettes take center stage for Dior's fall 2023 campaign.
Classic silhouettes take center stage for Dior’s fall 2023 campaign. Photo: Brigitte Niedermair

The collection sees an artistic fusion of old and new. From the iconic Bar jacket featured in New Look’s hourglass silhouette, the pieces combine retro elegance with a modern twist. Accessories, such as the Dior key and Dior Toujours, add the finishing touch, creating a timeless yet fresh appeal.

Fifties silhouettes stand out in Dior's fall-winter 2023 campaign.
Fifties silhouettes feature prominently in Dior’s fall 2023 campaign. Photo: Brigitte Niedermair
The menswear-inspired style stands out for Dior's fall-winter 2023 campaign.
A flared skirt stands out for Dior’s fall-winter 2023 campaign. Photo: Brigitte Niedermair
Dior Bag Winter 2023
The Lady D-Joy bag takes center stage for Dior’s Fall 2023 collection. Photo: Brigitte Niedermair
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