At the heart of this campaign is Boss’ vision of a self-determined life; one characterized by confidence, bold style, and innovation. Through their range of classic ensembles, the house styles this new life and underscores their mission with the campaign’s narrative.
In the new campaign, each star navigates a labyrinthine environment, shrouded by the shadows before they move into the light. With this display, Boss showcases the importance of life choices, encouraging fashion-lovers to step into their best selves.
