Chanel’s pre-fall 2024 Métiers d’Art collection campaign embraces iconic British style, merging it with the house’s timeless French elegance. Models Lulu Tenney, Loli Bahia, and Alaato Jazyper front the ads, captured by the lens of Mikael Jansson and styled by Ib Kamara.
Chanel Pre-Fall 2024 Campaign
The imagery alternates between classic black and white and vibrant color shots, creating a striking visual narrative highlighting the leading brand’s rich heritage. The campaign’s color palette stands out with bold greens, lilacs, yellows, pinks, and reds. These shades bring a bold energy to Chanel’s collection, fresh off the release of its Coco Beach line.
Each look is carefully crafted, with the iconic camellia flower subtly incorporated into the designs. The black and white portraits emphasize the textural richness of the fabrics, while the colored images bring out the vibrancy and modernity of the collection.
Drawing inspiration from the ’60s, the silhouettes are clean and minimalistic yet far from understated. Vibrant tweeds take center stage, complemented by statement accessories such as chains, pearls, and belts adorned with Chanel’s emblematic motifs.
