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HomeFashionEvery Look From Gucci Fall/Winter 2024 Menswear – CR Fashion Book

Every Look From Gucci Fall/Winter 2024 Menswear – CR Fashion Book

At the historic Macchi Foundry in Milan, the raw, cavernous factory space provided Gucci’s Creative Director Sabato De Sarno a backdrop for his sophomore collection. Notably, the venue had previously hosted Valentino’s Spring/Summer 2021 show during De Sarno’s tenure as the fashion director of men’s and women’s ready-to-wear under Pierpaolo Piccioli. Now, four years later, De Sarno revisited this space, imbuing it with a renewed creative energy for his latest showcase as creative director of Gucci.

This past September, De Sarno showed his first runway collection titled Ancora, which means “again” in Italian, during the Spring/Summer 2024 womenswear season. “Ancora is a word that you use when your desire is not over yet, whether it’s a kiss or an embrace, or making love; it’s as if you own something and you want more of it,” he said in an interview with WWD.
The Ancora collection exceeded expectations for a new direction at the house, leaving fans yearning for more—a sentiment that would come to define De Sarno’s artistic tenure. True to the allure of Ancora, Gucci’s latest Fall/Winter 2024 Menswear collection intertwines with its feminine counterpart, offering an exploration of De Sarno’s visionary realm.

Ahead of the show, Gucci erected several new Art Walls across fashion capitals around the globe, including Milan, Shanghai, and New York City.
“Ogni tanto, lo so, sogni anche tu, e sogni di noi,” read the script created by artist Valerio Eliogabalo Torrisi, or “Every now and then, I know, you dream too, and you dream of us.”

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