James Gunn’s Marvel Studios title is on view 47-48 million dollars today, including $17.5 million in previews, for what we hope will be a 110 million dollars starts in 4,450 theaters. An analyst tells us that dollar for dollar that Guardians of the Galaxy Vol. 3 it seems a lot Ant-Man and the Wasp: Quantumania. Both films grossed around $37 million in pre-sales with the latter debuting at $106.1 million (which was a franchise record opening) over the Friday-Sunday period.
Although 2017 Guardians of the Galaxy Vol. 2 made $17M previews, then a $56M Friday for a $146.5M domestic opening (series highest), GOTG3 it’s a different beast.
Great performances from last night as we told you, however, there is a feeling that something could slow down caregivers down.
Social media analytics firm RelishMix observed that there was mixed chatter out there on social media about the latest caregivers film.
“Some on social media are slamming the trailer as the ‘worst trailer’ in MCU history, while questioning the use of a mellow rendition instead of the Bee Gees for the soundtrack and labeling it a slap in the face” , says RelishMix on. their last report.
But then there is an optimistic atmosphere that calls out that GOTG franchise is “the best of Marvel movies,” with some not ready to see it go, e.g. Thanks and we love the soundtracks!” as well as “’I’m happy to finally see a Marvel movie I’ve been dying to see in theaters. After all the garbage we’ve had lately, it’ll be nice to see something worth watching!’”
In terms of social media reach, it’s massive, as the trio counts 704 million views across TikTok, Instagram, Twitter, Facebook and YouTube, according to Doctor Strange in the Multiverse of Madness (717.8 million social media universe/$187 million opening) and higher than Star Wars: Rise of Skywalker ($669M social media universe/$177.3M opening). The viral repost rate is massive at 42:1 per GOTG3.
GOTG3 There was a big boost in its social media power from a Super Bowl pregame spot that reached 134.1 million views across Facebook, Twitter, YouTube, Instagram and TikTok combined, surpassing Warner Bros.’ Flash and Universal FastX in post-game day traffic as measured by RelishMix.
RelishMix adds, “GOTG3 Cast activation levels are remarkable with a total impact of 349.9 million, including social icon Vin Diesel at 200.4 million, Chris Pratt at 61.9 million, Dave Bautista at 17.1 million, Zoe Saldana at 16.6 million, Maria Bakalova at 460 million, plus director James Gunn at 4. .”
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