Monday, April 15, 2024
HomeFashionGuess USA Embraces Classic Americana In Spring/Summer 2024 Campaign – CR Fashion...

Guess USA Embraces Classic Americana In Spring/Summer 2024 Campaign – CR Fashion Book

Since 2017, it’s obvious that Guess has been entering a new era tailored for the Gen-Z wearer. Denim appears all the more sexy while still preserving that nostalgic charm and the brand’s storied history. It’s no different this time around for Guess’ Spring/Summer 2024 campaign as co-creative directors Nicolai Marciano and Eli Russell linnetz continue to reimagine Western America in all its glory. Picture earthly tones, unhemmed vests, and an array of distressed skirts—but submerged in water. 

In a continuation of their collaboration, Marciano and Linnetz drew inspiration from the high-octane1984 American film, Splash. While the film’s narrative revolves around a man infatuated with a mermaid, Linnetz explores this imagery with models submerged in water, evoking feelings of the unattainable. “I wanted to connect that idea of an unobtainable obsession with the Guess USA items which also create those same emotions,” explained Linnetz.

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