In a nostalgic nod to the legendary Karl Lagerfeld, What Goes Around Comes Around (WGACA) unveils its first campaign featuring none other than supermodel extraordinaire Helena Christensen. As the curtain falls on the 2023 Met Gala, the images pay homage to Lagerfeld’s indelible legacy, featuring the Danish beauty decked out in a carefully curated selection of vintage pieces.
Lagerfeld’s tribute campaign
The pieces are from fashion powerhouses such as Chanel, Fendi, Chloe and Jean Patou – each creation bearing the iconic designer’s unmistakable touch. Celebrating an incredible milestone, WGACA’s 30th anniversary, the campaign captures the essence of timeless style.
From a refined Chanel blazer that oozes sophistication to a gorgeous 1960s Patou dress, Helena effortlessly brings these archival treasures to life. Each piece skillfully tells a story, transporting us through the passages of fashion history.
Helena Christensen, no stranger to the world of glamorous campaigns, adds this incredible collaboration to her ever-growing body of work. Previously lending her glamorous allure to the likes of Coco de Mer and Tamara Mellon, she now graces the historic WGACA campaign with her undeniable presence.