H&M’s summer 2024 collection invites a breeze of Brazilian-inspired style into this season’s wardrobe, launching a vibrant campaign. The collection, which will be available online and in selected stores from May 16th, is captured by photographer Rafael Pavarotti.
H&M Summer 2024 Campaign
The H&M summer 2024 campaign features leading models Vittoria Ceretti, Anok Yai, and Devyn Garcia, whose dynamic poses complement the collection’s aesthetics.
This season, H&M focuses on free-flowing kaftans and sun dresses that blend modern style with traditional Brazilian elements, such as bold, organic prints and electric color schemes.
Crochet pieces and swimsuits offer chic solutions for beachside lounging and urban summer adventures. Accessories play a crucial role in the collection, with chunky gold-tone jewelry, wide-brimmed hats, and strappy sandals completing the outfits.
As H&M transitions from its resort 2024 Studio collection into the warmth of the summer season, it continues to blend contemporary design with cultural homage.
