Louis Vuitton took the fashion world by storm with the unveiling of its pre-fall 2023 campaign alongside a sensational show held in Seoul, Korea. Directed by the artistic director Nicolas Ghesquièrethe collection effortlessly showcases the designer’s iconic style codes, combining avant-garde accents and vintage aesthetics with a contemporary twist.
Shot by the famous photographer’s lens david sims, Louis Vuitton’s pre-fall 2023 campaign features stunning models HoYeon Jung and Sora Choi, who bring the collection’s garments to life. Against a backdrop reminiscent of pixelated png files, the studio’s images exude a sense of modernity and innovation.
Louis Vuitton pre-fall 2023 campaign
HoYeon Jung, a seasoned Louis Vuitton ambassador, exudes elegance as she flaunts a cream ensemble perfectly paired with a monogram print bag and a cinched waist.
In another photo, she wears a glamorous blue jacket and skirt, accented by a miniature handbag, further demonstrating Ghesquière’s meticulous attention to detail. Hoyeon previously posed for the Yayoi Kasuma collaboration as well as the French brand’s Spring 2023 ads.
Meanwhile, Sora Choi makes a striking statement with her blue hairstyle, perfectly complemented by leather jackets and statement sunglasses with tinted lenses. Styled by the talented Marie-Amelie Sauvelooks blend seamlessly with wildness and sophistication, captivating onlookers and setting trends.
Completing the vision, hair for the shoot was expertly crafted by Duffy, while makeup artist Diane Kendal added a touch of glamor to the models’ flawless faces.
