Directed and photographed by Mert Alas, the campaign introduces New Intense Power underwear, which features a bold reinterpretation of the Calvin Klein logo, as well as sensual Minimalist lingerie designed for comfort and seduction. Additionally, Jennie wears the 90s Straight Jeans, a nostalgic yet stylish loose fit that perfectly compliments any springtime outfit.
Shop Calvin Klein’s Spring 2024 campaign in stores and on calvinklein.com.