Miu Miu unveils its Fall-Winter 2023 campaign, aptly named LIVE! This latest offering previews a variety of preppy twinsets, chic pencil skirts and oversized fur pieces, each glistening with the unmistakable Miu Miu touch.
Miu Miu’s Fall 2023 campaign showcases an eclectic ensemble of talent. At the head of the crew is Miu Miu brand ambassador Emma Corrin, who radiates her own special charm. Joining her are actress Mia Goth, rising star Zhao Jinmai and models Delilah Belle Hamlin and Annabelle Weatherly. Adding another layer of inspiration is Zaya Wade, an LGBTQ+ advocate and model.
This fall campaign seamlessly blends convention with surprise, echoing Miu Miu’s Arcadie campaign featuring Gigi Hadid and the spring 2023 ads featuring Kendall Jenner. LIVE! The campaign thus continues Miu Miu’s tradition of shaking up the fashion world, offering another taste of the brand’s fearless creativity.
Mia Goth for the Miu Miu Fall/Winter 2023 campaign
Mia Goth’s return to the Miu Miu stage is another delightful treat. This isn’t Miu Miu’s first goth rodeo—she graced the brand’s spring 2015 campaign with her enigmatic charm. Goth’s return signals a beautiful full-circle moment for the brand as it also walked the Fall 2023 runway show.
Emma Corrin for the Miu Miu Fall/Winter 2023 campaign
Emma Corrin, fresh from the spring campaign, brings an undeniable appeal to Miu Miu LIVE! Known to mesmerize audiences on screen, their presence adds another dimension to this fashion experiment. The actor wears glasses and a bag with a top, dress, sheer socks and pumps in the images.
Zaya Wade for the Miu Miu Fall/Winter 2023 campaign
Zaya Wade, a model and LGBTQ+ advocate provides another facet of the show’s eclectic mix. After walking the fall runway show, she dons a luxe jacket and pencil skirt for Miu Miu’s fall ads.
Miu Miu Fall 2023 campaign
Photographer Zoë Ghertner captures this star formation beautifully. Her images feature the cast as if they’re on an empty stage, ready to take on the world in Miu Miu’s exquisite knitwear. In a nice shift of focus, the campaign also shines a light on elements such as socks and coats, taking us on an unexpected fashion journey.