Shot by artist Richard Kern, a portraitist dedicated to capturing the robust city of New York, the new campaign champions strength and beauty of character. A multidisciplinary cast consisting of Amelia Gray, Emma Chamberlain, Angel Haze, Jasmin Savoy Brown, and Lexie Liu is pictured against a domestic backdrop from the kitchen to the living room and bathroom. In capturing these stars in intimate spaces, the campaign firmly roots both the subjects and the collection in the real world.