The brand new campaign goes above and beyond in hitting those marks. Starring some of fashion’s hottest faces, including powerhouses Awwal Adeoti, Libby Bennett and Sara Caballero, McGirr’s vision for his era of a tufted and textured McQueen plays out against the gritty London backdrop. Opulent glamor, including larger than life feather coats, rich oxblood-colored leather, and cool hardware, are even more flashy against the raw London setting.