Wednesday, June 19, 2024
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Skincare & Makeup Debut Collection

Prada Beauty 2023 Campaign
Prada debuts beauty with Skin and Color collections. Photo: Tim Elkaim

Italian fashion powerhouse Prada ventures into the beauty industry, introducing its innovative Prada Skin and Prada Color collections. The lines embody Prada’s unmistakable high fashion aesthetic, masterfully interweaving heritage, and innovation. Distinctive house codes such as the Prada Green and the Prada Triangle adorn the packaging.

The Prada Beauty collections reconcile contrasting elements, such as minimalism and maximalism, simplicity and versatility, striking a balance between luxury and responsibility. This new endeavor comes hot on the heels of Prada’s recent campaigns: a flower-inspired fall 2023 collection and a Galleria bag campaign featuring the renowned Scarlett Johansson.

Prada Beauty 2023: Skin & Color Collections

Self-expression takes center stage with Prada's vibrant color cosmetics.
Self-expression takes center stage with Prada’s vibrant color cosmetics. Photo: Prada

Spotlighted by models Selena Forrest and Greta Hofer, Tim Elkaim photographed the striking images. The images portray Prada Beauty’s reimagining of the cosmetics world, projecting a vision that balances both sophistication and playfulness.

Selena Forrest shines in Prada's launch for its beauty line.
Selena Forrest shines in Prada’s launch for its beauty line. Photo: Tim Elkaim

The Prada Skin collection harnesses adaptive skin technology designed to empower the skin’s inherent resilience. This range comprises moisturizers that renew, regenerate, and reinforce the skin, promoting a natural glow.

Greta Hofer poses with Prada Skin collection.
Greta Hofer poses with Prada Skin collection. Photo: Tim Elkaim

On the other hand, the Prada Color collection puts self-reinvention at the forefront, offering an eclectic array of lipstick shades and makeup foundations that allow for creative exploration and self-expression.

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