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Try Your Hand at Balenciaga’s Virtual Skiing Tournament

TRY YOUR HAND AT BALENCIAGA’S VIRTUAL

SKIING TOURNAMENT

BALENCIAGA’S FIRST-EVER SKI COLLECTION TAKES LIFE IN AN ANIMATED VIDEO GAME WITH AN EXCLUSIVE PRIZE FOR CHAMPIONS.

BY CARLY WITTEMAN DECEMBER 11, 2023

To celebrate the debut of Balenciaga’s inaugural Skiwear Collection, the House’s creative team launched a specially designed video game accessible on any device. The game allows players to select from two avatars dressed head-to-toe in animated versions of the recently unveiled Balenciaga winter sports attire, featuring cutting-edge ready-to-wear, protective accessories, snow equipment, and athletic gear.

Players must navigate obstacles like downhill gates and challenging weather conditions all while looking stylish in a Balenciaga Skiwear and Balenciaga skis. As the player progresses, the avatar gains more and more momentum as they speed down the slope, intensifying the gaming experience and mimicking the lifelike experience of maneuvering through gates with the objective of staying on the slope for as long as possible.

Courtesy of Balenciaga

Courtesy of Balenciaga

Once players finish their run, they can unlock exclusive rewards, like digital wallpapers and stickers. For those with a competitive streak, the game offers a global scoreboard to compare your ranking to others. Gamers will be happy to know that a competition, running from now until January 31, 2024, will determine the top players in each designated zone. As a reward, these champion players will receive a collectible physical Balenciaga Ski Lock from the inaugural collection.

The Balenciaga Skiwear Mini Game is exclusively accessible on WeChat in China and online globally at ski.balenciaga.com.

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